Single Review – Jake Bugg – On My One

 

That once fabled ‘Dylan 2.0’ from 2012 has much change since his debut. His second album left some to prophesise that he may be a one hit wonder, retreating back into the decade of his Britpop aesthetic. Shangri La wasn’t that bad, but it certainly wasn’t good either and his third studio album needs to find a new found maturity musically, on top of a greater substance and definitive style in general. It has been said that groove pop and hip hop are in line for his upcoming effort, but it is not on show with the single ‘One My One’. He still has the acoustic guitar in hand, but there is a far greater substance to what is an earthy and solemn sound. The complete isolation the guitar is shrouded in gives off an air of darkness and mystery and the lyrics are more contemplative if not a little predictable for an artist on a third album; singing about touring, selling records and god. The promise of this track lies in the thoughtful and complementary production from Mike D of the Beastie Boys. Extracting such qualities from a simple acoustic track is easy however, so the jury is still out on this one.

 

Owen Riddle @oriddleo1995

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